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Valentine’s Day Candy

Conversation Hearts a Valentine’s Candy Favorite for Over 100 Years

When it comes to Valentine’s Day candy there is probably one that comes immediately to mind – conversation hearts, or Sweethearts.  These heart-shaped candies with sweet sayings printed on them have been around since 1901 and you probably remember them from your own childhood.

Sweethearts were originally manufactured by the New England Confectionery Company, or Necco for short – the same company that brought us the famous Necco Wafers that so many people enjoy.  When Necco went out of business, the Spangler candy company bought the recipe in 2018 however, the treats took a year off in 2019 as the manufacturing equipment was moved to a new plant.  But, in 2020 Sweethearts were available once again to keep up the holiday tradition that we all look forward to each year.

Originally, conversation hearts had sayings on them such as “Be Mine”, “Kiss Me”, “Call Me”, or “Miss You”.  But as times have changed, the sayings have been updated to include “Call Me, or “Email Me” to keep the candy as relevant as our technology!

Seeing the success and following that Sweethearts have each Valentine’s Day, other candy companies came out with their own special twist on this classic treat.  Candy giant Brach’s version of Conversation Hearts only comes in a bag, while the original Sweethearts comes bagged and in those cute boxes we all used to hand out to our classmates at school.

Of course, there’s always going to be a trendy version of a candy favorite, and conversation hearts is no exception!  If you’re a fan of Hot Tamales… well, you guessed it!  There is now a Hot Tamales version of conversation hearts available for those looking to turn up the heat.

These cinnamon-flavored conversation hearts are perfect for igniting a spark on Valentine’s Day!

So while you’re shopping for Valentine’s Day candy, don’t forget to grab some Sweethearts conversation hearts candies.  We’re sure they will bring back plenty of memories and may even start a new holiday tradition with your own children.



The Guy’s Guide to Valentine’s Candy

Guys, we know you might not always look forward to Valentine’s Day. It’s not that you don’t want to show affection to the special person in your life, but there’s just so much pressure!  While we can’t give you advice on which “fancy” gift to give on Valentine’s Day, we certainly can help you with the “sweetest” gift of all… candy!

Each year, many candy manufacturers come out with trendy, new treats for holidays, and Valentine’s Day is no exception.  However, there are some tried-and-true favorites that have withstood the test of time and are guaranteed to be a hit with your sweetheart.  So here are some of our faves – old and new – for you to consider this year:

Sweethearts aka Conversation Hearts
Conversation hearts are the classic Valentine’s Day candy.  They have been around since the mid-1800s and are one of the most sought-after candies every year.  Buy some of your sweetheart’s favorite candy bars, gum, or snacks and put them into a pink, red, or purple gift bag.  Use some colored tissue paper in the bag as well, then pour a package of conversation hearts into the gift bag as cute filler.


Giant Hershey’s Kiss
A sweet kiss is so romantic on Valentine’s Day, but a Giant Hershey’s Kiss? An absolute must! Hershey’s Kisses are another favorite Valentine’s Day candy, and just as we love the little Hershey’s Kisses, the giant ones are even more delicious.

Heart Shaped Box of Dunkin’ Chocolates
Don’t give your sweetie just any box of chocolates this Valentine’s Day.  Take their love for Dunkin’ and give them a special box of chocolates that come in the flavor of three of the most popular Dunkin’ Donuts flavors – Chocolate Creme, Brownie Batter, and Boston Kreme.  Giving this box of chocolates may lead to you being mistaken for Cupid himself.


Reese’s Giant Peanut Butter Hearts
When the package says, “better than a card” you gotta believe it!  After all, nobody can resist the delicious combination of Reese’s peanut butter and milk chocolate.  These giant peanut butter hearts are a whopping 8oz each and since there are two in each pack there’s one for you to enjoy as well.

Now that we have shared some of our top pics for Valentine’s Day candy this year, be sure to pick some favorites of your own to add to a gift package and give to your sweetheart.  Just remember one thing… don’t forget the card!

New Sweets for Your Sweetheart this Valentine’s Day 2023

There are many holidays that are closely associated with candy, but there’s one we truly “love” – Valentine’s Day!  Nothing says, “I love you” better than some delicious chocolates and a dozen roses.  We can’t hook you up with the flowers, but we can certainly offer a few suggestions for some sweet treats for your sweetheart.

For 2023, we have some fun, delicious, and sinfully sweet new Valentine’s Day candy that we can’t wait to tell you about, so let’s get started!

HERSHEY’S Milk Chocolate Hearts Bar
The HERSHEY’S chocolate bar is getting an upgrade this Valentine’s Day with the new HERSHEY’S Milk Chocolate Hearts Bar.  These king-size bars are made from the delicious HERSHEY’S chocolate we all know and love and feature a special heart design that would make Cupid proud.  By the way, these bars break into individual pieces – perfect for sharing with your sweetie!


HERSHEY’S Milk Chocolate Covered Marshmallow Heart
HERSHEY’S is really feeling the love this year and has another heart-shaped treat as part of its Valentine’s Day candy collection. Delicious HERSHEY’S chocolate enrobes a sweet, fluffy marshmallow.  These individually wrapped treats are perfect for handing out with Valentine’s or giving as an extra sweet gift.


Dum Dum Valentine’s Lollipops
Everyone’s favorite lollipop is all decked out for Valentine’s Day!  These special edition Dum Dum pops come in three delicious flavors: cotton candy, strawberry, and bubble gum. Plus, they’re perfect treat for your kids to hand out at school, to have on hand at work for visitors, or just to enjoy yourself.



Nik L Nip Love Potion Wax Bottles
If you’re looking for a little nostalgia this Valentine’s Day, we’ve got it right here!  If you’re old enough to remember (and enjoy) wax bottles, they’re back but with Cupid’s twist.  These Nip L Nip Wax Bottles feature a special “love potion” that will make you irresistible to your sweetheart!


Whether you’re looking for the newest Valentine’s Day candy or some classic treats like conversation hearts, be sure to shop early for the best selection, as these sweets are only around for a limited time.

Create A Conversation Hearts Candy Frame This Valentine’s Day!

We just love Valentine’s Day, but let’s face it, between taking your sweetheart out for dinner and all those gifts you bought, it can get pretty pricey. But one gift you can give is one your sweetie will love.  Why?  Because it’s made by…. YOU!  This easy-to-make craft is filled with sentimental value and shows that you care enough to have taken the time to create a meaningful gift that is so very special.

Now, because we’re candy people, our gift has to include candy and for this craft, we’re using Conversation Hearts. They’re the perfect ingredients to create a super cute Valentine’s Day photo frame that’s easy to make and you’ll even have some candy leftover for snacking while you’re putting it together!

Preschool Inspirations gave us the idea to share this sweet frame, so let’s see what we need to begin creating:

  • 4 Jumbo Craft Sticks
  • Conversation hearts
  • Glue Gun
  • Glossy Mod Podge (this is a sticky glue that will hold the hearts to the frame)
  • Cheap paintbrush
  • Disposable plate or something similar
  • Magnets or string to display your frame
  • A cover for your work surface to keep the mod podge off of it

Now that we have all that we need to get crafting, let’s put our Conversation Hearts Picture Frame together:

  1. Glue the craft sticks together using the glue gun
  2. Put some Mod Podge on a plate and use the paintbrush to “paint” the craft sticks with it
  3. Stick the Conversation Hearts to the frame
  4. Let the frame sit for a few minutes until the hearts are firmly in place
  5. Once the hearts are secure, paint the frame and hearts with more Mod Podge to give it a glossy finish
  6. When everything is dry, add a photo as well as some magnets or string to the back of the frame so it can be hung and displayed

Photo credit: Preschool Inspirations

If you’re not as crafty as you want to be, or just can’t seem to find any Mod Podge at your local craft store, you can simply use the hot glue from your glue gun to secure the Conversation Hearts to your picture frame.

Of course, no Valentine’s Day is complete without giving your sweetheart some sweets, so be sure to shop our Valentine’s Day candy selection to pick up some seasonal favorites.


Budget-Friendly Valentine’s Day Candy For Your Child’s Classmates

We love holidays that are deep in tradition – especially fun ones!  Valentine’s Day is one of them and it’s right around the corner.  Here at, we happily remember Valentine’s Day in school and giving each other those cartoon-style valentines with cute messages on them. Even better were the valentines accompanied by Valentine’s Day Candy we just couldn’t get enough of.

If you have kids, it’s time to keep that tradition alive and we’re here to help you out with our favorite affordable Valentine’s Day candy that they can pass out with their Valentines:

Conversation Hearts – Conversation Hearts are one of the most-loved Valentine’s Day candy selections. Simply have your child hand out a conversation heart box with each valentine, or write a sweet message on each box, and voila insta-valentine!

HERSHEY’S Kisses – Valentine’s Day and chocolate are a pairing made in holiday heaven, and what better chocolate to hand out than HERSHEY’S Kisses?  Specially packed and individually wrapped in red, pink, and silver foil for Valentine’s Day, Kisses are perfect for handing out, giving a bag to your child’s teacher, or placing in a bowl or basket for everyone in the class to enjoy.


Valentine Heart Lollipops  – We’re a “sucker” for a good lollipop, and we “love” themed pops for holidays and Valentine’s Day is no exception.  World-famous Charms Heart Shaped Lollipops are gussied up and ready to be handed out with a Valentine card.  Your child can even write who they’re for and who they’re from on the wrapper.  With 25 in each bag, there’s more than enough for everyone in the class.


Reese’s Peanut Butter Hearts – The way to win anyone’s heart is to shower them with… chocolate and peanut butter, right?  Well, maybe not, but as candy lovers we know that it’s hard to resist the combination of those two ingredients and chocolate and peanut butter is always better when it’s from Reese’s!  These individually wrapped  bite-size heart-shaped chocolates are a sweet way to show your friendship.

Traditions are meant to be kept, and we hope children are giving each other valentines for years to come. Sure, the cartoons and characters on the valentines may change, but extending friendship and goodwill to classmates only creates a wonderful tradition your child can continue to pass on. Accompanying your child’s valentines with some sweet Valentine’s Day Candy only adds an extra touch of love, and we can all use a bit of that!

Conversation Hearts Candy Sayings: Then And Now

Conversation Hearts Candy has been sending smiles to our lips since 1902 when the delightful sayings first were produced by the candy manufacturer Necco. Although the candy’s formula has remained fairly consistent throughout the years, the sayings on conversation hearts candy have changed and evolved over the years. Come along with us on a love-filled journey of conversation hearts candy sayings over the last few years!

Love should feel fun and whimsical, and Necco adds just these traits into their conversation heart sayings. It seems as if almost every year of sayings revolves around a “theme”, and for 2005, that theme was the game of love. Sayings include:


Before we discover love with a significant other, we learn how to love through our home and family. 2006 conversation hearts candy sayings embody this love, with sayings including:


Aw, remember those initial feelings of “puppy love” you both had for each other? Sure, your feelings are deeper now, but it’s nice to recall fondly on those feelings, and Necco helped us do just that in 2007! Their conversation hearts candy sayings include:


It’s only natural that we want to experience love, and Necco embraces it in 2008 with an emphasis on all things nature and wildlife in their conversation hearts candy sayings:


The way to a man’s heart is through his stomach, isn’t it? Well, a woman’s too! Necco wants us to whip up some delicious treats for each other in their 2009 line:


Necco actually held a contest for new conversation heart sayings and flavors to welcome in a new generation of Valentine’s Day candy gifters with novel new sayings including:


Then in 2018 the unthinkable happened.  Necco, the manufacturer of Conversation Hearts, went bankrupt and the future of these treats as well as others such as Necco Wafers and the SkyBar candy bar were in doubt.  Products disappeared from shelves for several years as other candy manufacturers picked up bits and pieces of one of America’s oldest candy companies.

One of those companies turned out to be Spangler Candy who restarted production of these Valentine’s Day candy staples in 2020.  Thank heaven, as Valentine’s Day just isn’t complete without getting a box of these treats from a secret admirer or BFF!

So, in 2021 Spangler is rolling out new sayings for Conversation Hearts which include:


Our hearts are jumping with excitement to see the new Conversation Hearts Candy sayings this year and look forward to this nostalgic candy being around for another century!

One Favorite Valentine’s Day Candy Will Be Missing in 2022

Just as Santa is preparing the reindeer and tuning up his sleigh for his once-a-year midnight ride, the elves in our candy warehouse are getting ready for two more big holidays that are right around the corner.

Yes, as soon as all the Christmas treats are gone, we’ll be busy stocking every nook and cranny of our warehouse with delicious Valentine’s Day and Easter candy. Actually, we begin ordering candy for these holidays months in advance so we’re sure to have the best selection once the manufacturers start shipping.

Once the clock strikes midnight on New Year’s Eve we begin getting ready for Valentine’s Day, the “sweetest” holiday of the year. While you may think boxed chocolates destined for someone’s sweetheart are the biggest seller, think again!

New and exciting Valentine’s Day candy debuts every year right alongside classics such as those boxes of chocolates we mentioned and of course conversation hearts that have been saying “I Love You” since 1901.

Unfortunately, one particular candy won’t be making an appearance this Valentine’s Day thanks to the ongoing supply chain, distribution, and labor issues that have been commonplace thanks to COVID-19.

Which one? Heart-shaped Marshmallow PEEPS.

Valentine's Day Marshmallow PEEPS

Yes, everyone’s favorite fluffy, marshmallow treat won’t be available for Valentine’s Day this year. Now before you start wondering about the fate of PEEPS come Easter time, have no fear! The manufacturer, Just Born, has assured us that all hands are on deck to make sure there are plenty of Easter PEEPS to go around.

In fact, they’re holding off on Valentine’s Day PEEPS in order to focus their efforts on making sure that PEEPS are in abundance for Easter. After all, Easter and PEEPS go hand-in-hand!

So while you’re getting ready to unwrap gifts, we’re getting ready for the next two big holidays for candy lovers! Stay tuned to see all that’s new as we turn the calendar to 2022.

Heart Shaped Valentine’s Day Candy Top Choices

The sweetest time of the year is almost here. That means love is in the air and plenty of Valentine’s Day candy is in our warehouse ready for your sweetheart.

Everyone knows the universal symbol for love is a heart and there’s no shortage of heart-shaped candy to go around. So today, we’re highlighting some of our favorites!

Brach’s Cherry Jelly Hearts
We have to admit these are one of our favorites. Brach’s has been making candy since 1904 and their ju ju style jelly candies have been a favorite for generations of love birds, so scoop up a bag or two this year before they’re gone.

Sour Punch Valentine’s Day Gummy Hearts
It’s alright if you want to be a sour puss this Valentine’s day… but ONLY when you’re snacking on one of these Sour Punch Gummy Hearts! The sweet taste of watermelon, strawberry, and fruit punch are accompanied by a “punch” of sour that gives these candies a unique twist.

YumEarth Organic Valentine’s Hearts
New this year, we have organic heart-shaped gummies from YumEarth. These delicious gummy hearts are vegan, gluten, dye, and nut-free, and are USDA certified organic. These fruit-flavored hearts are delicious and a smart choice!

P.S. If this is the first time you’re hearing about our line of YumEarth organic candy, be sure to check out this blog post where you can learn more!

Reese’s Peanut Butter Hearts
Nothing says love more than the marriage between peanut butter and chocolate and our friends at Reese’s have several varieties to choose from this Valentine’s Day. Whether you’re looking for miniature individually wrapped peanut butter hearts or a larger heart-shaped Reese’s Peanut Butter Cup we’ve got them!

Charms Valentine Pops
Of course, we couldn’t wrap up a look at our favorite heart-shaped Valentine’s Day candy without including a lollipop in our list! Our top pick is one that everyone is familiar with, the famous Charms Valentine Pop. You’ll instantly recognize these pops by their heart shape and Cupid’s arrow printed on the pop. Plus, their cherry flavor makes these lollipops extra sweet.

No matter what type of sweet gift you’re looking to give this Valentine’s Day, be sure to check out our great selection of Valentine’s Day candy arriving daily.

Conversation Hearts Available for Valentine’s Day 2021

Valentine’s Day is right around the corner and as we say around here, “it’s a pretty sweet holiday!” After all, candy is a terrific way to say “I love you!” or “Be mine!” No other candy expresses that better than a classic one – Conversation Hearts.

If you’re thinking, “I haven’t seen those in a long time,” you’re not mistaken. Conversation Hearts were manufactured by NECCO – the company behind the famous NECCO Wafers. In 2018, NECCO closed up shop and Valentine’s Day was forever changed!

But wait a minute – Spangler Candy Company to the rescue! Spangler bought the recipe for both NECCO Wafers and Conversation Hearts and brought back these two classic candy staples.

For Valentine’s Day 2021, you can once again share a box of sweets with your sweetie and enjoy the updated phrases on these heart-shaped candies such as “Bestie,” “Wink, Wink,” True Love,” and of course, “Be Mine.”

Conversation Hearts are perfect for handing out with a Valentine’s Day card, which is why this year we are making them available in a box of 36 individual packs. Each contains an assortment of flavors that may include lemon, apple, blue raspberry, strawberry, grape and orange.

Looking for other Valentine sweets? No problem! Be sure to check out all of our Valentine’s Day candy before they’re gone as many are only manufactured once a year.

If the thought of NECCO Wafers got you reminiscing about some of your favorite old time candy, don’t forget to check out our Nostalgic Candy collection.

Many of the brands you grew up with are still manufactured today but can’t be found in the big box stores, they’re only available from specialty retailers like Blair Candy.

“Be Mine” With These Valentine’s Day Candy Treats

Valentine’s Day is right around the corner, and let’s face it… there just isn’t a sweeter holiday! Long associated with heart-shaped boxes of chocolates, Valentine’s Day candy is more than that. In fact, each year brings new, creative ways to say “I Love You” candy.

Let’s take a look at some Valentine’s candy that does just that!

Double Bubble Bubble Gum Teeth Valentine’s Card
Think back to all the fun you had in school exchanging Valentine’s Day cards. This tradition lives on today and these cards make for monstrous fun! Whether you’re buying these cards for your kids to exchange in school, or just for laughs, they’re sure to put a smile on the face of whoever gets one. There are three different card designs, each featuring a monster with Double Bubble bubble gum teeth.

Razzles Hearts Valentine Candy
Move over hard-to-find conversation hearts, there’s a new heartthrob in town! Nostalgic candy lovers remember Razzles – the candy that turns into gum – and this Valentine’s Day this classic treat is available in heart shaped candies and packed in 2oz boxes perfect for giving away. Nobody can resist the delicious raspberry, blueberry, and strawberry flavors of Razzles and they’re the perfect way to say, “Be Mine!”

PEZ Mini Valentine’s Day Dispensers
Your secret crush will not be able to resist answering in the affirmative when you pose the question, “Be Mine?” accompanied by one of these mini PEZ dispensers! After all, nobody can resist a PEZ candy especially when they come straight out of a special edition Valentine’s Day dispenser. Whether you’re a PEZ collector or you’re just looking for a unique gift for all your Valentines, don’t pass up this special pack of 12 dispensers.

Valentine’s Day candy is arriving daily, so be sure to check out our complete selection and find your favorite!

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