Skip to Content

Easter Candy

The History of Easter PEEPS – A Sought After Seasonal Treat

The history of Easter PEEPS candy can be traced back to the early 1900s. The Just Born candy company, founded by Russian immigrant Samuel Born in 1910, began producing the marshmallow treats in Bethlehem, Pennsylvania in the year 1953. The original PEEPS were handmade and took nearly 27 hours to create. The process was labor-intensive, and the treats were not widely available for purchase outside of the local area.

In the 1960s, Just Born introduced new technology that significantly reduced the time it took to make PEEPS. This allowed the company to mass-produce the candy, making them more widely available and increasing their popularity. The bright yellow PEEPS chicks, which were originally only available at Easter, became a year-round treat.

Yellow is the most popular selling color of Marshmallow PEEPS

Yellow is the most popular selling color of Marshmallow PEEPS

PEEPS quickly became one of the top-selling types of non-chocolate Easter candy in the United States. The company expanded its PEEPS product line to include different shapes, colors, and flavors. Today, PEEPS are available in the traditional chick shape as well as bunnies, and for Halloween – pumpkins, and ghosts. They also come in a variety of colors, including pink, blue, and purple, and flavors such as chocolate pudding and cotton candy.

Peeps Marshmallow Candy |

In addition to being a popular candy, PEEPS have also become a cultural phenomenon. They have been featured in popular TV shows, movies, and music videos. PEEPS have also been the subject of numerous online memes and have even been used in scientific experiments.

In recent years, Just Born has expanded the PEEPS brand beyond just candy. The company now produces PEEPS-branded clothing, accessories, and home decor items. PEEPS-themed events, such as the PEEPS Fest in Bethlehem, have also become popular.

Overall, Easter PEEPS have come a long way since their humble beginnings. From a labor-intensive, small-scale treat, PEEPS have become a beloved and popular candy enjoyed by people of all ages. The brand has also expanded beyond just candy to become a cultural icon.

Reese’s Peanut Butter Eggs Rock Our Recipe Book

We must admit, Reese’s peanut butter eggs are definitely one of our favorite chocolate Easter candy choices. As far as we are concerned, peanut butter and chocolate go together better than Ginger Rogers and Fred Astaire.

Reese’s peanut butter eggs aren’t just egg-shaped versions of Reese’s peanut butter cups… something is different; in fact, some things are different. Better, in our opinion. The peanut butter is just a little bit more prevalent, just slightly more crumbly, a tad saltier… Maybe it’s some magic courtesy of the Easter bunny or just our imagination, but no matter what we want Reese’s peanut butter eggs in our Easter baskets!

Besides eating these delicious bites of Easter candy right out of the package, there are some other creative (and crazy) confection concoctions that can take this favorite treat to a whole new level:

Last time you were at the county fair, you probably had some deep-fried Oreos, but has anyone ever tried doing so with Reese’s peanut butter eggs? Well, they’ve deep-dried Reese’s Peanut Butter Cups, so why not  batter up and deep fry Reese’s peanut butter eggs?

Image credit:

Speaking of battered goodness, how about some Reese’s peanut butter pancakes for Easter breakfast? We say, if peanut butter cups can do it, peanut butter eggs can, too!

Image credit:

Do I smell cookies? We have seen some attempt and succeed at baking cookies made with Reese’s peanut butter eggs. It’s pretty much like a peanut butter egg wearing a cookie coat. Mmmmmmm…

How about a Reese’s-peanut-butter-eggs-and-banana sandwich? Elvis would be proud.  (OK, our mouths are watering now!)

We are all fans of homemade peanut butter tandy cake. Can you imagine if Reese’s peanut butter eggs were worked into that recipe? We would have to call it a peanut butter dandy cake!

Opposites attract with salty and sweet, and that’s the big reason why Reese’s peanut butter eggs work so well. So, let’s up the ante and take it one step further. We just love chocolate-covered popcorn, pretzels, and chips, so has anyone tried melting down some peanut butter eggs to create a coating like none other for our favorite salty snacks?!

We can’t take much more of this delightful, dessert-ful daydreaming. It’s time for a peanut butter egg. Or two.

Easter PEEPS Cookie Coop & Dunkin’ Jelly Beans are Hot!

Holidays are always special here at our huge candy warehouse.  Why?  Because we get to be one of the first to sample the seasonal treats that the candy manufacturers roll out just once a year.  Whether it’s a new candy for Easter or a fan favorite that returns every Halloween, we look forward to the arrival of these sweet treats.

While Easter is typically jelly bean season, everyone knows these sugary delights are popular year-round.  But right now there’s plenty of excitement surrounding a new bean – the Dunkin’ Iced Coffee Flavored Jelly Beans that have just arrived.

Yes, fans of the coffee chain’s delicious iced coffee can now enjoy the flavor in the perfect Easter treat.  Each bag of Dunkin’ Jelly Beans contains an assortment of toasted coconut, butter pecan, French vanilla, hazelnut, and caramel latte beans.

Which one will be your favorite flavor?

These jelly beans are around for a limited time, so be sure to pick up a few bags.

One favorite activity at Christmas time is gathering the family together and building a gingerbread house.  Whether you build them from scratch whipping up a homemade batch of gingerbread or using a premade kit, it’s a tradition for many families.

This year, you can start a new tradition for Easter by building a PEEPS Cookie Coop!  Yes, everyone’s favorite marshmallow treat is available in a fun kit where you put together your own sugar cookie chicken coop!  Each one of these kits contains 5 PEEPS Chicks, icing, assorted candy, sugar cookie panels for the coop, and 4 chicken-shaped cookies for decorating.

Be sure to order one of these kits for every member of the family to see who has the best-decorated coop!

Once all the Easter candy is eaten, our sights are set on the next big holiday which is just a few months away, believe it or not, Halloween!  We can’t wait to see what spooky seasonal candies will be arriving for one of the biggest candy holidays of the year.

Three Easter Peanut Butter Eggs Dessert Ideas

You’d think we’d get a bit desensitized to candy after being around it day in and day out, but we have our favorite year-round treats as well as seasonal candies that we just go crazy for.

At Easter time, it’s Easter Peanut Butter Eggs.

You know them – from Reese’s Peanut Butter Eggs to Zitner’s Peanut Butter Eggs and Gardners Peanut Butter Eggs, there’s something about the taste of an Easter peanut butter egg that hits differently. Now we could be content with just opening a pack and eating one of those Easter peanut butter eggs – but hey, it’s Easter and we want to get a bit fancy.  So we’ve whipped up some creative dessert ideas using… what else… peanut butter eggs!

Easter Peanut Butter Eggs A La Mode Ice cream tends to make just about anything taste better including a peanut butter egg. We don’t want the ice cream to overpower this delicious dessert, so it’s best to choose a mild flavor of ice cream like butter pecan or vanilla. Spoon a few scoops of ice cream into a bowl, and press the center of the ice cream in a bit. Place a Reese’s Peanut Butter Egg smack dab in the middle, put some whipped cream on top, and add a maraschino cherry. Life is good.

Caramel Pecan Glaze We love the Gardners Peanut Butter Meltaway Eggs Tray it’s so convenient to just take the twelve Easter peanut butter eggs right out of the tray and place them on a dish and dig right in. Of course, around here a dozen is never enough, so we need quite a few more! Once we have them plated, we drizzle some Hershey’s Caramel Syrup over them, sprinkle some pecans and different nuts over the top, and voila, you just created a gourmet version of our favorite Easter candy.

Easter Peanut Butter Eggs, Personalized Choose a more lengthy chocolate Easter egg for this dessert idea, such as  Zitner’s Peanut Butter Eggs which are just about the perfect size. Since these are unwrapped, they’re ideal for this treat.  Pick up your favorite decorative food gels and write each family member’s name on the egg, along with a few extra designs for those who want seconds. Allow the gel to dry, package each in pastel cellophane, and close with a ribbon. Gift to each of your family members at dinner, creating an Easter gift that doubles as dessert!

From Bite Size To Giant: Getting to Know Reese’s Peanut Butter Eggs

When it comes to the ultimate candy flavor combination there’s no doubt that chocolate and peanut butter are the hands-down winners. These two flavors blend exceptionally well, and sure, there are other flavors that bond well with chocolate, but when it comes to our favorite Easter chocolates, Reese’s Easter Eggs have a special place in our hearts. Just ask the Easter Bunny – he has a hard enough time getting all of us at our huge candy warehouse to give them up come Easter time, but we know we have to share, too. This year, we’re sharing even more Reese’s Chocolate Easter Eggs varieties:

Snack Size Reese’s Peanut Butter Eggs – Sometimes the greatest surprises come in the smallest of packages, and with each bag of Reese’s Snack Size Easter Eggs we can’t help but think it’s absolutely true.  What makes this bag “eggstra” special is that it contains a mix of traditional chocolate/peanut butter and decadent white creme/peanut butter eggs.

Traditional Reese’s Easter Eggs – There’s nothing wrong with a delicious tradition, and the regular size Reese’s Easter Eggs pack all the chocolate-peanut butter flavor we know and love.


King Size Reese’s Easter Eggs – Well, sometimes bigger can be better, especially when it comes to Reese’s! When a bite size or regular size Reese’s Egg just won’t cut it, take a step up to King Size Reeses Easter Eggs. You won’t be sorry!


Giant Reese’s Easter Egg – You mean Reese’s makes an even larger peanut butter egg? Oh yes, and it even comes in its own individual packaging, perfect for including in an Easter basket or simply putting a pastel-hued bow on it and gifting it to the biggest Reese’s fan in your household Easter morning.

We couldn’t be happier that Reese’s decided to take their traditional peanut butter cups and transform them into Reese’s Easter Eggs. Every holiday is just a little more delicious with its very own Reese’s creation, and you can bet Reese’s Eggs will find their ways into our own Easter baskets and we hope yours, too! We suppose we’ll let the Easter Bunny raid our candy shelves for Reese’s, as long as he leaves a few for us.

What Does The Easter Bunny Snack On? Mini Cadbury Eggs, Of Course!

We have to admit, we love Cadbury Eggs and look forward to every Easter when those delicious chocolate treats start arriving at our huge candy warehouse.  And we’re not the only ones!  We just happen to know that the Easter bunny’s favorite snack just so happens to be Mini Cadbury Eggs.

How did we find this tasty morsel of information out?

Well, where did you think he gets all that Easter candy for those Easter baskets from?! The Easter bunny works up quite an appetite while searching our candy warehouse shelves for just the right delicious Easter candy, and he always reaches for the milk chocolate crisp shell of Mini Cadbury Eggs.

We certainly don’t mind as it’s not every day you see a six-foot-tall bunny in Altoona, PA!

While our friend Peter Cottontail prefers the milk chocolate Mini Cadbury Eggs, so also scarfs down a few delicious Cadbury Creme Eggs before moving on to some of his other favorites like Zitner’s Butter Krak Eggs, Whoppers Mini Robin Eggs, and some Jelly Belly Jelly Beans! Hey, wouldn’t you work up quite an appetite delivering chocolate candy all day and having to find creative places to hide the Easter baskets every year? We thought so.

The Easter bunny then usually takes a break from his Mini Cadbury Eggs indulgence to tell us about his travels from visiting the palm tree lined streets of Southern California to the rolling plains of the Midwest, where he tries his hardest to resist hiding the Easter baskets in the cornfields – what a pesky bunny!

He caps off his annual Easter candy delivery by making a stop across the pond at the Cadbury factory in Skarbimierz, Poland. He loves to see all the friendly faces making his favorite snack, and we’re sure he leaves with an armful of them. With the amount of Cadbury Eggs the Easter bunny snacks on, we’re glad to hear that the Cadbury factory makes millions of these delicious chocolate eggs a day!

Chocolate Easter Bunnies, Oh How Do I Choose?!

To say that we have “a few” different types of Easter candy would be an understatement! We know you’re bouncing around like a busy bunny planning everything for Easter – from putting together a lavish Easter dinner to helping the Easter bunny with his Easter candy shopping.

When it comes to Easter treats, you’re probably thinking about jelly beans and peanut butter filled chocolate eggs, but there’s one favorite that has stood the test of time and one that every kid – young and old – looks forward to.  Yes, you guessed it – the chocolate rabbit!

Chocolate bunnies are one of those special treats that just has to be included in every Easter basket.  So to make it easy for you, we’ve listed our top-selling chocolate rabbits right here!  Oh, and don’t worry…. we won’t say anything if you put all of them in your shopping basket!

Reese’s Chocolate Easter Bunnies
Reese’s is simply the master of all things chocolate and peanut butter so we had to put these on the top of our list.  This year, Reese’s has a four-pack of individually wrapped chocolate bunnies that are filled with their famous, delicious, creamy peanut butter.  Since there are four of these in a box, they’re perfect for sharing… or not.

HERSHEY’S Solid Milk Chocolate Bunny
When it comes to chocolate, HERSHEY’S is the first brand to come to mind and their solid milk chocolate Easter bunny is a classic Easter candy tradition. You’ll likely remember their chocolate Easter bunnies from your Easter baskets growing up so be sure to fill your kid’s baskets with one of these all-time faves.

HERSHEY’S Chocolate Bunnies
If you have lots of baskets to fill, or are looking for some Easter egg hunt candy, these miniature chocolate rabbits from HERSHEY’S are just what you’re looking for.  Each is individually wrapped and guaranteed to delight.

Lindt White Chocolate Gold Bunny 
If you’re a fan of white chocolate, don’t miss out on picking up one (we really mean “a few”) of these decadent white chocolate rabbits from the chocolate masters at Lindt.  Their white chocolate is some of the best we’ve ever tasted and let’s just say we’ve had quite a bit over the years.

Lindt Dark Chocolate Gold Bunny
Easter only comes once a year and so does the Lindt Dark Chocolate Gold Bunny.  Lindt dark chocolate is rich and full of cocoa flavor and this chocolate rabbit is no exception.  If you have a dark chocolate fan on your Easter gift list, don’t pass this one up!


Now comes the hard part which Chocolate Easter Bunnies do you choose?! With our low prices on Easter candy, why not choose them all, and have your family taste test them on Easter morning to discover which one is their favorite? We’re thinking it’ll be all of them!

Hosting Easter Dinner? Why Not Create the Ultimate Easter Dessert Buffet

Candy buffets and dessert buffets have become so popular at special occasions from baby showers right down to Easter dinner! Easter is known for being a (food and) treat-filled holiday, so a candy and dessert buffet is the perfect complement to a delicious, home-cooked Easter dinner.

Bulk Jelly Beans, chocolate peanut butter eggs, and chocolate bunnies are all must-haves for your Easter candy buffet, so read on for your ultimate Easter candy buffet checklist!

[ ] Fruit Flavored Just Born Jelly Beans Easter is all about the classics and when it comes to jelly beans, the fruit flavored variety from Just Born (who also makes delicious Easter PEEPS) is a hands-down customer favorite year after year.  This 5lb bag of bulk jelly beans will lure your family and friends to the buffet table with their vibrant colors and delicious flavor which will keep them coming back for more.

[ ] Reese’s Peanut Butter Eggs We can’t image anyone who doesn’t love Reese’s Peanut Butter Eggs! Be sure to choose at least one or two for each guest so everyone gets their fill of this chocolate peanut butter deliciousness.  And don’t think on skipping this one, as no Easter Candy Buffet would be complete without this fan favorite!

[ ] Foil Wrapped Chocolate Easter Eggs – Remember these from your Easter basket when you were a kid? Of course, you do!  This is exactly why these are a must-have for your Easter candy buffet.  Nobody can resist grabbing a handful of these milk chocolate Easter eggs.  This gigantic 30-pound box will even have enough for you to send home with your guests for snacking on the next day.

[ ] HERSHEY’S Chocolate Bunnies What’s Easter without a chocolate rabbit!  Your candy buffet would not be complete without adding these individually wrapped HERSHEY’S Chocolate Bunnies to your sweet display.

[ ] HERSHEY’s Vanilla Frosting Kisses Everyone loves HERSHEY’S Kisses, but this Easter kick up your candy buffet a notch by adding not regular milk chocolate Kisses, but new Vanilla Frosting Kisses!  Yes, the classic HERSHEY’s Kiss is filled with a creamy vanilla frosting that is so yummy, a handful of these may qualify for dessert.

So there’s our top picks for your Easter candy buffet.  No matter what the occasion, be sure to stop by and see all the candy buffet candy we have available as well as our great selection of Easter candy to fill up those baskets.

Chocolate PEEPS are a Sweet Easter Candy Treat

Some people will say that PEEPS are the best thing to ever happen to Easter candy. So, does that mean that chocolate PEEPS are the best thing to happen to chocolate Easter candy?

We certainly think so.

But hold on!  We’re not crazy… there actually are chocolate PEEPS and if you haven’t tried the delicious mashup of marshmallow, chocolate, and your favorite Easter treat you don’t know what you’re missing.

If you’re looking for the ultimate chocolate to PEEPS ratio, look no further than these milk chocolate dipped PEEPS.  A whole PEEP has been dipped in silky smooth, delicious chocolate that will leave you wanting more after just one bite.  Each one is individually packaged so they’re perfect for putting in Easter baskets or handing out along the Easter parade route.

Now, if you’re looking for a traditional Easter PEEP with just a touch of chocolate, we’ve got you covered!  PEEPS Delights are, well… delightful as they have the perfect balance of chocolate and marshmallow as just the bottom of the PEEP is dipped in that same delicious milk chocolate.

We know there may be a few of you out there who may not want a chocolate-dipped PEEP but want some of that chocolate flavor.  Don’t fret – Chocolate Pudding PEEPS are here to save the day!  These marshmallow bunnies are chocolate flavored and sure to become one of your favorite PEEPS flavors pretty darn quick.

While we’re talking chocolate in this article, we can’t let you leave without reminding you that we have a full line of Easter PEEPS in other flavors such as Hot Tamale and even Cotton Candy in addition to the classic chicks and bunnies that have become synonymous with Easter.

One Favorite Valentine’s Day Candy Will Be Missing in 2022

Just as Santa is preparing the reindeer and tuning up his sleigh for his once-a-year midnight ride, the elves in our candy warehouse are getting ready for two more big holidays that are right around the corner.

Yes, as soon as all the Christmas treats are gone, we’ll be busy stocking every nook and cranny of our warehouse with delicious Valentine’s Day and Easter candy. Actually, we begin ordering candy for these holidays months in advance so we’re sure to have the best selection once the manufacturers start shipping.

Once the clock strikes midnight on New Year’s Eve we begin getting ready for Valentine’s Day, the “sweetest” holiday of the year. While you may think boxed chocolates destined for someone’s sweetheart are the biggest seller, think again!

New and exciting Valentine’s Day candy debuts every year right alongside classics such as those boxes of chocolates we mentioned and of course conversation hearts that have been saying “I Love You” since 1901.

Unfortunately, one particular candy won’t be making an appearance this Valentine’s Day thanks to the ongoing supply chain, distribution, and labor issues that have been commonplace thanks to COVID-19.

Which one? Heart-shaped Marshmallow PEEPS.

Valentine's Day Marshmallow PEEPS

Yes, everyone’s favorite fluffy, marshmallow treat won’t be available for Valentine’s Day this year. Now before you start wondering about the fate of PEEPS come Easter time, have no fear! The manufacturer, Just Born, has assured us that all hands are on deck to make sure there are plenty of Easter PEEPS to go around.

In fact, they’re holding off on Valentine’s Day PEEPS in order to focus their efforts on making sure that PEEPS are in abundance for Easter. After all, Easter and PEEPS go hand-in-hand!

So while you’re getting ready to unwrap gifts, we’re getting ready for the next two big holidays for candy lovers! Stay tuned to see all that’s new as we turn the calendar to 2022.

« Previous Entries
Store Info
Blair Candy Blog Blair Candy Blog Blair Candy Blog Home Contact Us About Us Shop Online