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Easter Candy by the Numbers

Chocolate rabbits, jelly beans, marshmallow PEEPS, and peanut butter eggs… they’re all Easter candy favorites that we wait all year for. Kids of all ages (yes, when it comes to candy we’re all kids at heart!) can’t get enough of all the delicious and decadent candy that is available at Easter.

But did you know that there are some very impressive numbers behind all that candy we consume? Let’s take a look:

16 Billion
That’s the number of jelly beans that are manufactured each year just for Easter! Whether you like fruit-flavored, spicy, or licorice-flavored jelly beans, there’s plenty of these sugary treats to go around. In fact, those 16 billion beans are enough to circle planet Earth a whopping three times.

Oh, and speaking of jelly beans… can you guess what color remains a favorite of kids? If you said “red” you’re correct!

Assorted Jelly Beans in Bulk |

70 Percent
While 16 billion jelly beans sound like a lot, in comparison to all Easter candy sold, chocolate remains the biggest seller. In fact, chocolate (milk, dark, and white) makes up 70% of all the candy sold during Easter time.


90 Million
With chocolate being the biggest seller, it’s no surprise that 90 million chocolate bunnies are produced every year. After all, no Easter basket would be complete without a solid milk chocolate rabbit.

Easter Candy Baskets

76 Percent
When you give in to the temptation and take that chocolate rabbit out of your Easter basket, where do you take the first bite? If you go for the ears, you’re not alone! 76% of us go straight to the top and eat the ears first.

2 Billion
With all the varieties of Easter candy available – from staples like Reese’s Peanut Butter Eggs to more decadent and gourmet delights – we tend to spend a lot of money on these sweet indulgences. How much? Over $2-billion!

With Easter right around the corner, it’s time to stock up on all your favorites to fill up your baskets or hand out at egg hunts. Many of the candies are only manufactured once a year, so be sure to shop early to avoid missing out.

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