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Why Do We Give Candy on Valentine’s Day?

Ever wonder why boxes of chocolates and conversation hearts are staples for Valentine’s Day? While the history of Valentine’s Day goes back to the 1300’s, the tradition of giving Valentine’s Day candy on February 14th did not evolve until later. Sugar was actually still a precious commodity back then!
By the 1840’s, Valentine’s Day had taken over most of the English-speaking world. Victorians showered each other with fancy cards and gifts. Then came Richard Cadbury, who was part of a family of chocolatiers. Cadbury had recently changed its chocolate recipe, and Richard marketed some of their new chocolate items by selling them in beautifully decorated boxes he had designed. It wasn’t long after that Cupids and roses started appearing on heart-shaped boxes containing more sweets!

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