If you take a few minutes to stop by KitKat.com and poke around, you might find yourself chuckling a bit. My favorite page of their redesigned site is the Pioneering page, where we discover the phrase ‘Confectionery Perfectionery’, and notes about wanting the individual wafers to “look like big square mountains.” Yep, it’s a Kit Kat blueprint – er, brownprint? – and it’s hilarious.
Another page I recommend spending some time to really take it all in is the User Experience page, where you’ll learn that Kit Kat’s “maximum breakability” can be attributed to “refined praline software, crisp waferware and its unique chocolate unibody.” The ‘Tech Spec’ page is pretty great, too, as is the… well… maybe you should just check them all out! And for a better understanding of what exactly is going on, check out the Android website, Hershey’s website, or this article on Marketing Land.
In short, Kit Kat has redone their site as though a Kit Kat were a smartphone. Why would they do that, you might ask? The answer is simple – Android is naming their next version, Android 4.4, KitKat! (And the little Android guy is even cuter when he’s made up of Kit Kats!)
As adorable as the Android mascot is, chances are pretty good that we aren’t going to be branching out into mobile phones at Blair Candy. That said, we do happen to be a great resource for the edible variety of Kit Kats! They don’t need a case, they taste terrific, and they’re a whole lot cheaper than a new phone, too. Sure, you can’t talk on them, but you shouldn’t talk with a mouthful of chocolate anyway!