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Unwrapping The 2012 Sweets & Snacks Expo

Wow, has this month flown by! One minute we were packing for the National Confectioners Association’s Sweets & Snacks Expo in Chicago, and the next, we were celebrating Memorial Day weekend! It’s been a busy month for us, with planning our move to our sparkling new (and much larger!) candy warehouse, debuting our new Candy By Decades section on our website, and of course – attending the Sweets & Snacks Expo in Chicago from May 8-10.

A whopping 570+ candy and snack companies exhibited their wares at the Sweets & Snacks Expo, debuting new candy and snack varieties that they hope will sell well this coming year. We came home with tons of tasty treats for our Blair Candy team to taste test and decide whether we should place them on our online candy store shelves. We were one of about 15,000 professionals in the candy industry to attend, and we had a wonderful time networking with candy companies and other candy and snack stores. We also reflected on the growth of the candy and snack industry through keynote sessions and learned some innovative marketing ideas to help us only grow.

Here’s a glimpse into the sweet life – at the Sweets and Snacks Expo 2012!

Keep a close eye on our online candy store shelves – we’re excited to be adding some of the fun new candy discovered at the Sweets & Snacks Expo!

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