Whether you’re trying to raise money for a school team or group, want some help making a charitable contribution on behalf of your company, or need new supplies for a non-profit, a fundraiser can be key in achieving your goals. There are many types of fundraisers to consider, and many fundraising techniques that have been used successfully, but the results can be mixed at best, and several of those types and techniques require a lot of time input that you may or may not have at your disposal. Just like the money itself, time is an asset, and if your schedule is already packed with the team, group, company or non-profit that needs money in the first place, chances are good you don’t have the hours in the day to make countless phone calls or send out requests for donations. This is where a fundraiser with a tangible incentive can save you time, help achieve your donation target, and offer people something fun and flavorful for their support. That tangible incentive would, of course, be candy!
In our last blog post we talked about how Valentine’s Day can be a special holiday not only for kids and couples, but for all the people we treasure, from friends and family to co-workers and beyond. In fact, many of us may feel especially inclined to share a little sweetness with the special people in our lives who won’t be celebrating Valentine’s Day with a romantic partner; to add a smile to a day when the whole world seems to be telling them that love is in the air for everyone else! This is what makes a Valentine’s Day fundraiser so easy and enjoyable – people will love the opportunity to gift their friends a sweet treat, and you can hit your goals more quickly in the process.
I’m stealing the idea for the Valentine’s Day Lollipop Drive from my high school, which I attended more years ago than we will openly discuss here! However, I’m sure other high schools had a similar drive, so you might remember it even if we didn’t grow up together. While this idea worked out very well for my school, helping to raise money for the football team, it can also work to raise money for almost any institution where a lot of people work or visit every day.
The price you charge for the Valentine’s lollipops, or whichever sweet you choose, should take into consideration how many you think you can sell, and how much money you hope to earn. There should be a limit, of course – most people won’t spend more than a dollar or two on a small lollipop. But let’s assume you work with 100 people and everyone interested would want to send a special Valentine to 5 friends in the building. If even half of your co-workers participated and bought a $1 lollipop for 5 friends, you can bank $250 in a day! If your lollipop of choice is our Jolly Rancher lollipops, 9 bags would equal 252 lollipops, costing you just $36.81, leaving you with over $200 to devote to your fundraising goal. Pretty sweet!
As for where to sell the lollipops? If your building has a front desk or central area that most people will pass by throughout the day, these are good locations to consider. A secretary or other employee can collect the money for the drive, and keep track of who the lollipops are from, and who they will be going to. Near the end of the day – or the next day, if you want to be sure to capture as many sales as possible – someone can act as Cupid and deliver the Valentine’s lollipops to everyone. Whether or not to make it a secret Valentine is up to the person who purchased the pop!