We all know by now that in the world of electronics, smaller almost always equals newer, faster, and in general, better. However, were you to ask me this morning if I thought smaller being better applied to candy as well, I’m not sure I would be as certain! But that was this morning, and this is now. Now, after I’ve read this exciting article – Salivate: State-of-the-Art Candy Makes CES Debuts – on BrightSideOfNews.com.
The taste buds of the Blair Candy Crew are no strangers to the allure of Reese’s Peanut Butter Cups in their many delectable incarnations, and we couldn’t be more excited that they have been crowned the official candy of the Consumer Electronics Show! It takes us back to a time almost 30 years ago, though it seems impossible that it’s been that long, when another Reese’s candy was making waves not of a technological sort, rather the extra-terrestrial variety – Reese’s Pieces. A little blockbuster by the name of E.T. the Extra-Terrestrial, starring an adorable alien we all instantly loved, helped moved Reese’s Pieces from a forgotten corner of a candy shelf to the front and center of every shelf and every sweet tooths’ cravings.
We had no fear that Reese’s Pieces would be a fleeting fad, for they were the candy equivalent of an incredibly talented actress who just needed her big break. Once they were made popular with E.T.’s help, the public wouldn’t soon (or hopefully ever!) forget how delicious they are. Will the same hold true for Reese’s Mini Peanut Butter Cups, the sweet, petite stars of CES 2011? Will we be writing a blog post almost 30 years from today about a new product slated to take our taste buds by storm, and referencing the then-classic Reeses’s Minis? Will there even be blogs in 30 years?! Only time will tell. And in the years between now and then, all we can do is eat, evaluate, and repeat. And with the name Reese’s on the package, I have a feeling I’ll be repeating quite often! See ya in 30 years, whether it be by blog or while passing each other in flying cars.