Anyone who knows Blair Candy’s Pam is aware that she’s one smart cookie! But even we were surprised that she was able to climb the academic ladder from 4th grade to college in a week’s time. How did she do it exactly? What’s her late night infomercial secret for these kinds of instant results? It’s rather simple, actually…she drove! We can’t guarantee all the 9 and 10-year-olds of America can zip through 4th through 12th grade that quickly, but Pam wasn’t actually taking classes, she was visiting them.
Her educational journey began at her friends’ 4th grade class, where she chatted with the children about the importance of math, spelling, and even manners. These are all key components to running a successful online store, no matter what you sell. In fact, spelling is even more important for eCommerce store owners than brick and mortar store owners as a misspelling could cost you valuable rankings. After all, a lot more people are looking for Candy Canes than candy cones! Pam also filled the students in on all the candy deliciousness that’s based in Pennsylvania – home to Blair Candy. It’s not every state that can boast being home to Hershey’s, the chocolate magicians behind Reese’s Peanut Butter Cups, Kit Kats, and a host of other tempting treats. She also let them know about Boyer Candy, which is located just a 3-block walk from Blair! You may not be as familiar with Boyer’s name as Hershey’s, but you’re certainly no stranger to their ooey, gooey, oh-so-amazing Mallo Cups. Or Mmmmmallo cups as I like to call them! And Pennsylvania’s candy cred does not end there – we musn’t forget RM Palmer, and Just Born, just to name a few.
After sharing her background in the candy business with the kids, reminding them that no matter what your aspirations in life may be, learning math, reading, writing, science and more is an absolute must, Pam shared something they might have considered even more exciting – candy! In keeping with her lesson plan, she offered up Dum Dums and Smarties, explaining that both are delicious, but it’s better to be a smartie than a dum dum!
Her next trip found her at Elizabethtown College where she was one of several great speakers that day teaching students, faculty, and business owners about the ins and outs of eCommerce. Anyone who runs an eCommerce business knows there’s a lot more going on behind the scenes than meets the eye, from blogging to social media interaction to managing a PPC campaign. These are all key components of a good business plan, but it’s easy to get overwhelmed by it all, particularly if you’re growing your business from brick and mortar to online as well, or even replacing your brick and mortar business. A lot of the same rules apply, but it truly is a whole ‘nother ball game, and Pam was excited to share all she’s learned so others can start on a better playing field from the minute the gates open! As for the candy…well, she didn’t forget! It’s no secret that adults love candy too, and everyone was treated to a seasonal favorite, Reese’s Peanut Butter Trees.
Thanks to Mrs. Z and Mrs. B, and your fantastic 4th grade class, for letting us bring a little Blair into the classroom. And thanks to Elizabethtown College for letting us be a part of your fantastic seminar!