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Another One Bites The Dust!

OK so I’m not a kid anymore, but I still love bubble gum and from the sounds of all the emails and calls we have received over this discontinued bubble gum flavor, I’m not alone. I have been chewing the same sugarless bubble yum bubble gum flavor for as long as I can remember, and all the sudden someone at Hershey’s decided it had to go. Who? Couldn’t have been anyone over the age of 25 that’s for sure!

Bubble Yum sugarless peppermint bubble gum is what I’m ranting about. We sold tons of this flavor to adults everywhere. It was the perfect bubble gum for adults to chew. You didn’t have to feel silly carrying around a big pack of bubble blowing gum. Nope this was the perfect adult version of bubble gum.

The peppermint flavor lasted as long as your jaws did chewing it. So who made this decision?

After numerous calls to our Hershey rep and many to Hershey’s customer service department, the only answer I got was ” they discontinued it due to lack of sales” Huh?

I’d like to know just where these lack of sales came from. Certainly not in the USA. We could never keep the flavor in stock. Our customers from all over the USA would order this flavor continuously. It was Hershey’s Corporation themselves that never manufactured enough of the flavor to sell for sales.

Blair Candy would order it, Hershey’s would backorder it?

 Hershey’s does still make bubble yum sugarless bubble gum, but now only offer it in the regular bubble gum flavor and that’s no different than buying Bazooka sugarless or Double Bubble sugarless.

To me, Hershey’s had a niche in the sugarless bubble gum world with the peppermint flavor. Adults still love to chew bubble gum, but as they get older they don’t want to smell like a tuti fruit gonzo grape child. Nope,  the peppermint flavor made it ok for them to still enjoy their bubble gum blowing days.

So who pulled the plug and why? Were they that afraid of letting adults still enjoy blowing bubbles and having fresh breath at the same time? Do they really think adults want their breath to smell like grape, cotton candy or screamin lime? Just doesn’t make sence to me, nor does their answer for why they did it. This would be the prime time for Bazooka or Dubble Bubble to squirt a little peppermint flavor into their sugarless bubble gum! We have thousands of customers who would love to buy it!

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10 Responses to “Another One Bites The Dust!”

  1. stephen - May 15th, 2009 at 12:41 pm

    Too funny!…I got into Mint Bubble Yum years ago because their grape flavored gum makes your breath smell like ass…and in a corporate environment, that’s a no-go.

    I used to by it by the box wherever I could find it. The last place I saw any of it was on eBay. Now, alas, it’s no longer there.

    We need to mount a campaign!…petition!

  2. Erica - June 10th, 2009 at 4:34 pm

    Noooooo!!! My favorite gum! I have been failing to find it in stores for months now, but am only just doing the research to find that no, really, they’ve discontinued it. *grumble*

  3. Jay - July 20th, 2009 at 2:00 pm

    Painful. Apparently Hershey’s doesn’t know or care enough to market the brand properly.
    But the real burning question is: What is a comparable substitute. It is extremely difficult to find sugar free peppermint BUBBLE gum (not chewing gum – sigh). Since Hershey’s doesn’t listen, I’ve got find something that approximates what the bubble yum brand had :(

  4. Michelle - November 14th, 2009 at 2:42 pm

    I agree with Jay that Hershey’s doesn’t listen. They don’t seem to care what customers want. A few years ago they discontinued my favorite candy bar (Power House) and when I contacted Hershey’s to ask them to bring it back, they gave me a lame excuse like they gave to others who requested that the sugar free peppermint bubble gum be brought back. As a result, I do NOT buy Hershey’s products anymore. (Lindt chocolate is much better anyway!)

    I wonder if contacting a company who makes bubble gum would be interested in making their own version of sugar free peppermint bubble gum…?

  5. Marla - November 24th, 2009 at 10:45 am

    I have been looking for this gum everywhere in my area. This is/was my favorite gum by far. Boo on Hershey’s!

  6. Michelle - December 10th, 2009 at 10:20 am

    Substitute for You!!! Try ORBIT Bubblemint flavor. It is available in the small packs or in those white cups that have maybe 60 or 70 pieces in it. It isn’t exactly the same as the peppermint sugarless bubble yum, but it’s certainly better than nothing.

  7. Bonnie - October 14th, 2010 at 1:27 pm

    Has anyone seen or heard of Peanut Butter Bubble gum? I used to buy it in an old store in Hartley, Delaware and can’t seem to find it any place. Yeah I know ewee right but it was oh so good. I can’t remember the brand but it was a small square about 2×2.

  8. John G - January 22nd, 2011 at 1:01 pm

    I whole heartedly agree that this was an excellent gum & that Hersey dropped it due to poor marketing on their part. I have over a hundred packs in a temperature & humidity controlled container, so I am set for now. Fanatical? Maybe. But, I am not sure what I will do when I run out. There is some decent peppermint gum out there, just not bubble gum.

  9. Bud H - December 6th, 2012 at 9:33 am

    I’m with you. I’ve been pining for BYSPG since it was discontinued. It was the only gum I would chew. I don’t know what they’re thinking @ hershey, I’ve contacted them several times about bringing this product back and that they’re missing the boat for both sales and shareholder profits.

  10. Cathy w/a "C" - February 4th, 2013 at 10:24 pm

    I have been on the hunt for BYSPG myself. Actually a “pack” of friends and I have been looking for this AWESOME gum ever since it was pulled. I used to purchase it by the case! LOVED that gum and everyone I gave some too did as well. Like the others who have commented, it was the PERFECT gum for adults. Fantastic bubbles in the perfect flavor for adults. It NEVER went bad. It lasted as long as your jaw would. I LOVED IT. I too have contacted the Target rep as well as Hershey themselves SEVERAL times. After seeing these comments on it, I will go back to the phone calls and e-mails. Let’s get this changed!!! Bring it back!!!

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